Privacy Policy

1. Overview & Commitment to Transparency

At EvolveUp (accessible from evolveup.in), protecting the privacy and confidentiality of our website visitors, prospective partners, and clients is a core operational principle.

This Privacy Policy explains what personal information we collect, why we collect it, how it is processed to deliver performance marketing services, and your rights concerning your personal data.

2. Information We Collect

We only collect information that is strictly necessary to evaluate growth opportunities, deliver diagnostic audits, and execute performance marketing campaigns:

• Inbound Lead & Audit Information: Name, work email address, company name, website URL, monthly advertising budget ranges, and primary growth bottlenecks submitted via our diagnostic audit forms.
• Interactive Calculator Inputs: Aggregate numerical values entered into our ROI and funnel calculators (e.g., current conversion rate, average order value, monthly spend). These calculations are processed locally in your browser.
• Technical & Usage Data: Standard browser request metadata, IP address, approximate geo-location, browser type, operating system, referring URLs, and interaction patterns on our site.
• Direct Communication Logs: Messages, email exchanges, and scheduled consultation notes sent to hello@evolveup.in or our official WhatsApp channels.

3. Client Asset & Pixel Data Ownership

4. How We Use Collected Information

We use the information we collect solely for legitimate business purposes:

• To review, conduct, and deliver your requested 30-Minute Growth & Funnel Audit.
• To communicate campaign progress, sprint milestones, and weekly optimization reviews.
• To monitor website performance, optimize page load speed, and prevent security breaches.
• To configure conversion attribution architectures (GA4, Meta Conversions API, Google Ads Enhanced Conversions) within client-owned properties.
• We do NOT sell, rent, or trade your personal or business data to third-party data brokers under any circumstance.

5. Cookies and Analytics Technologies

Our website uses minimal, essential cookies and privacy-first analytics to understand aggregate traffic patterns. These help us evaluate which case studies and growth playbooks generate the most value for our audience.

You can configure your browser to reject all cookies or notify you when a cookie is placed. Most modern browsers allow you to manage cookie settings in their preferences menu.

6. Data Security & Retention

We implement industry-standard encryption protocols (HTTPS, TLS 1.3), strict access controls, and multi-factor authentication across all agency operations. Lead audit requests are stored in secured database environments and retained only as long as necessary to fulfill our partnership or comply with legal requirements.

7. Your Privacy Rights

Depending on your jurisdiction, you have specific rights regarding your personal information:

• The right to request access to the personal data we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request permanent deletion (erasure) of your personal records from our CRM.
• The right to opt-out of marketing communications at any time.