EvolveUpDigital Growth
// LEGAL & TERMS OF ENGAGEMENT

Terms & Conditions

LAST UPDATED: October 2026 // VERSION 2.0

1. Agreement to Terms

These Terms & Conditions ("Terms") constitute a legally binding agreement between you or your company ("Client", "Partner") and EvolveUp ("EvolveUp", "we", "us", or "our"), governing your access to and use of evolveup.in, our digital tools, diagnostic audits, and growth marketing services.

By booking a growth audit, submitting an inquiry, or entering into a service agreement with EvolveUp, you agree to comply with and be bound by these Terms.

2. Transparent Operating Model & Retainers

EvolveUp operates on a performance-first, transparent retainer model:

  • Growth Pod Model: We assign a dedicated 4-person Growth Pod capped to a strict 1:4 pod-to-client ratio to ensure senior attention on every campaign.
  • Zero Lock-In Contracts: We do not enforce 6-month or 12-month coercive lock-in contracts. Following an initial 30-day Growth Diagnostic Sprint, services operate on flexible month-to-month retainers.
  • 0% Ad Spend Markup: All media spend (Meta, Google, YouTube, LinkedIn) is paid directly by the Client to the respective advertising platforms using the Client's billing details. EvolveUp does not take hidden commissions or markups on ad spend.

3. 100% Client Asset Ownership

INTELLECTUAL PROPERTY & ASSET CONTROL

You retain 100% exclusive ownership of all advertising accounts, conversion tracking setups (GA4, CAPI), custom landing page code, direct-response copy, video ad files, and customer pixel audiences developed during the engagement. EvolveUp will never restrict access to your properties.

4. Mutual Responsibilities

High-velocity marketing engines require synchronized collaboration:

  • Access & Credentials: The Client agrees to provide timely administrative or partner access to necessary ad accounts, analytics platforms, store CMS, and CRM tools.
  • Creative Approvals: Rapid feedback on video ad angles, copy scripts, and landing page wireframes is essential to maintain weekly iteration sprints.
  • Accurate Unit Economics: The Client agrees to provide accurate profit margins, average order values, and inventory levels so our media buyers can calibrate target CAC thresholds effectively.

5. Cancellation & Termination Policy

Either party may terminate the ongoing monthly retainer by providing a standard 30-day written notice via email or official Slack channel. During the 30-day notice period, our Growth Pod will continue optimizing active campaigns, finalize pending creative deliverables, and conduct a structured handover of all assets.

6. Warranties & Performance Disclaimer

While EvolveUp employs rigorous direct-response methodologies, predictive data analysis, and high-velocity testing frameworks with a proven track record, advertising platform algorithms, consumer market demand, and competitor bids are subject to macroeconomic variables.

We commit to relentless execution, transparent daily reporting, and proactive budget protection stop-losses, but we do not guarantee specific monetary sales figures.

7. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles. Any legal action or proceeding arising under these Terms shall be brought exclusively in the courts located in Gwalior, Madhya Pradesh, India.

8. Questions & Official Inquiries

For questions regarding these Terms or our partnership frameworks, contact:

Legal Entity: EvolveUp Digital Marketing
Address: Gwalior, Madhya Pradesh, India